Tim Cook on Apple’s Future

After taking over Apple from Steve Jobs, five long years ago, Tim Cook admits he has made some mistakes, among the many successes. Cook reveals the ups and downs of running a public company worth so much, and what he has taken away from this business.

From seeking advice to planning the future of Apple, the road has not been without bumps. Tim mentions that there were some bad decisions along the way, from the wrong products to hiring the wrong people.

However, the future for the company is bright – as they head toward large research and development funding and augmented reality. Considering the success of Pokemon Go.

Cook states that one of the biggest reasons for the success of the company lies in the fact that he is not afraid to get advice and seek out help. Even just admitting where they went wrong, can get things back on track.

Even though being the boss can be a great job, Tim Cook explains that it can be lonely. Cook has develop some thick skin, as being at the top can come with both praise and criticism.

The name Tim is short form of Timothy, taken from the Greek name Timotheos meaning “honoring God”. This English name is given to men, but not until after the Protestant Reformation. After saint Timothy went on a missionary journey with Paul and the epistles according to the new Testament. Now the name is popular across the world.